Soldo

Platform

Web Based

Client

Soldo

www.soldo.com

Location

London, UK

Project

User research | UI/UX Design | User testing

Summery

Explore our recent design studio achievement—a detailed case study highlighting our transformation of Soldo's online platform. We've revitalized banners, key sections, and entire web pages. This includes an updated pricing plan layout, improved content organization, dynamic FAQs, enriched graphics, and more. Our focus was on enhancing user experience and visual appeal, resulting in a comprehensive and impactful redesign

The Problem

The current web pages are plagued by several problems, including unappealing graphics, a lack of visual interest, and an overall mundane layout. These issues have led to reduced user engagement and fail to capture the audience's attention effectively.

The Goals

Enhance Visual Appeal

Our foremost goal is to revolutionize the visual aesthetics of the website. By replacing uninspiring graphics with captivating visuals and incorporating modern design elements, we aim to create an online space that not only attracts attention but also leaves a positive and lasting impression on visitors.

This enhancement will contribute significantly to the overall user experience, elevating the brand's image and encouraging users to explore the content more extensively.

Revise Content Layout

An integral aspect of our strategy is to restructure the content layout. We understand that the way information is presented directly impacts user engagement. By adopting a user-centric approach and implementing a more intuitive content organization, we seek to simplify the user's journey through the website.

This targeted approach will facilitate easier navigation, making it effortless for visitors to find the information they seek and encouraging them to delve deeper into the content.

Elevate User Engagement

At the heart of our redesign lies the objective of increasing user engagement. We recognize that a lack of engagement can deter potential customers from exploring our client's offerings. To counter this, we plan to integrate interactive elements, dynamic visuals, and strategic calls-to-action throughout the web pages.

By fostering active participation and interaction, we intend to create a more immersive online experience that compels visitors to spend more time on the site and, ultimately, convert their interest into meaningful actions.

Create Memorable Brand Experience

Beyond a mere design overhaul, our ambition is to craft an exceptional brand experience. Every aspect of the website redesign will align with the brand's core identity, ensuring consistency and resonance. We aim to make each visit to the website not only informative but also memorable.

By infusing the essence of the brand into the design, we aspire to establish a strong emotional connection with visitors, fostering brand loyalty and encouraging repeat visits.

The Solution

In response to challenges, we revamped Soldo's web pages with captivating graphics, intuitive content organization, interactive elements, and brand alignment. This redesign transformed the user experience, enhancing engagement and interaction with Soldo's offerings, resulting in a dynamic and visually appealing online presence.

Soldo Master Template

Exploring Effective Web Banners

In our quest to captivate user attention, we embarked on an exploration of diverse web banner designs. Through rigorous testing and analysis, we sought to identify the banner that resonates most with users at first glance. Following meticulous review and assessments, our choice aligned seamlessly with Soldo's established branding while infusing a refreshing and inviting aura.

The selected web banner perfectly encapsulates our commitment to crafting an engaging and harmonious digital experience for visitors.

Strategic Hero and Verified Partners Section

Our hero section was meticulously crafted to drive conversions, featuring impactful CTAs. To ensure versatility across future landing pages, multiple variations were designed to suit diverse goals.

The verified partners section received a total revamp, focusing on trust. By prioritizing top-tier, recognizable brands and refining the layout, we amplified credibility, enhancing user confidence and engagement.

Empowering Trust through Soldo Analytics and Success"

Introducing Soldo Analytics, seamlessly integrated with our main CTA, where data takes center stage in reinforcing the trust and security of Soldo's plans. Directly beneath this pivotal section lies a reservoir of information aimed at fortifying user confidence.

Given Soldo's global reach and stature as a financial institution, instilling a sense of safety and trust among both new and existing clients remains a cornerstone for business expansion. This strategic emphasis on reliability serves as a pivotal factor in propelling the growth trajectory.

Revamped Soldo Plans

Discover the upgraded Soldo Plans, now meticulously designed for enhanced visual appeal and flawless alignment. With a fresh layout that addresses previous concerns, each plan is accompanied by a concise icon section, streamlining information and ensuring effortless decision-making.

This enhancement underscores our dedication to providing a dynamic, user-centric experience that reflects both aesthetics and functionality in perfect harmony.

Captivating Testimonials that Speak Volumes

Prepare to be impressed by our revamped testimonial section, now adorned with client logos and a touch of elegance that surpasses the previous iteration. Not only have we enhanced visual allure, but each testimonial now boasts the year for added authenticity.

Directly beneath, the Review section shines, accompanied by our primary Call to Action, creating a seamless transition that further amplifies the impact of these glowing recommendations.

Revolutionized Pricing Plans for Unparalleled Conversion

Prepare for a pricing revolution. Our revamped plans feature trust-building icons atop, a sleek redesigned table, and a standout "most popular" option. Plus, an attention-grabbing banner invites those yet to discover premium benefits. Your journey to a fitting choice starts here, where empowerment meets affordability in perfect harmony.

Fresh Content Layouts

Introducing two exquisitely crafted content layouts designed for versatility across various web pages and sections. These visually captivating designs are tailored to elevate engagement and convey information with impact. Whether it's a product showcase, feature highlights, or informative sections, these layouts seamlessly adapt, ensuring a cohesive and visually pleasing user experience throughout.

Empowering Solutions with Upgraded FAQ and Enhanced Card Details

Witness the transformation of our FAQ section into an effective problem-solving hub, now equipped with a direct "Contact Us" button for immediate assistance—a testament to our commitment to customer satisfaction and security. Additionally, we've introduced a sleek and contemporary design for the "Read More" section, ensuring a seamless transition into in-depth content exploration.

These upgrades not only elevate user engagement but also reinforce the notion that assistance is always at hand, embodying a user-centric approach that blends modern aesthetics with practical functionality.

Elevating Lead Generation Through Web Optimisation